Founded in 1982, Chuy’s has grown significantly in recent years, expanding from 12 to 97 restaurants since 2008. Being on the cusp of opening its 100th store, the company was seeking an agency of record to help elevate its brand, the pillars of which are fresh, scratch-made food, hospitality and affordable price points.
“As we have rapidly expanded our store base during the past decade, we
have been embraced by our new communities, because people love our
homemade food, value and commitment to the local neighborhood,” says
KSM and Hiebing will handle brand positioning, creative campaign development, paid media planning and management for all touchpoints including digital, radio, out-of-home, sponsorships and promotions, as well as national public relations and social media content development.
Beyond an understanding of Chuy’s successful history and the company’s
longer-term goals, Chuy’s selected KSM and Hiebing for their track
record of success and creative portfolio of work with other regional and
national brands. Chuy’s also valued the fact both agencies have offices
in the heart of its hometown, allowing them to fully grasp and
appreciate the ways
Founded in 1982 in Austin, Texas, Chuy's serves authentic Tex-Mex food in an eclectic atmosphere full of color and personality. The menu offers family recipes from South Texas, New Mexico and Mexican border towns, all made to order from the freshest ingredients. Chuy's has the reputation as the most fun and friendly spot to eat real Tex-Mex at a great price. To learn more or find a Chuy’s location near you, visit www.chuys.com or www.Facebook.com/Chuys.Restaurants.
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shares the distinct desire to deliver innovative solutions that go
beyond the expected. To find out how KSM helps solve the toughest brand
challenges, visit www.ksmmedia.com,
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Hiebing for Chuy’s Holdings, Inc.
Phone: (512) 643-2172